Subprime Mortgage Maps
Saturday, April 5, 2008 – 1:34 pmMuch ink has been spilled over the subprime mortgage situation, but where are these mortgage holders located? (more…)
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Business Blog
What do your customers want from your sales staff?
Tuesday, March 18, 2008 – 10:10 amWhat are the cardinal sins committed by sales associates? (more…)
New Businesses in Spokane
Wednesday, March 12, 2008 – 4:21 pmIf your business would like to conduct business with other businesses, how do you find them? (more…)
The Importance of Small Business
Wednesday, March 5, 2008 – 7:12 pmSmall business is routinely touted — for good reason — as the backbone of the American economy. But where can an entrepreneur turn for high quality research on this segment? The Small Business Administration, when coupled with the resources at the Spokane Public Library, can provide a slew of answers to a range of questions. (more…)
Demographics galore
Tuesday, February 12, 2008 – 4:38 pmIn the business world, current and accurate demographics are key. And expensive. Or so it was until the Library subscribed to a new database, Demographics Now. (more…)
The Un-Tipping Point?
Saturday, February 2, 2008 – 11:05 amMalcom Gladwell’s The Tipping Point led marketers to focus on key, highly connected individuals to initiate a viral marketing campaign.
In the latest issue of Fast Company magazine, marketing strategist Duncan Watts raises some questions about relying on Gladwell’s “Influencers” to kick-start your marketing efforts. (more…)
The Psychology of Buying and Selling, Pt. II
Saturday, January 26, 2008 – 2:44 pmDon’t miss out on Paco Underhill’s Why We Buy: The Science of Shopping, a highly accessible and informative book on why shoppers behave the way they do. Do you have any favorite books on selling? If so, drop in a comment and share some of your picks.
The Psychology of Buying and Selling
Friday, January 25, 2008 – 4:59 pm“New research is lending insight into why we want stuff that we don’t need. It also explains why some people are what are called tightwads, while other people are spendthrifts. This site is about buying and selling. About why we buy, how designers and marketers influence what we buy, and how individuals are using market ideas, tricks, and tools to market themselves.”
From American Public Radio.
Welcome to the SPL Business Blog!
Tuesday, January 22, 2008 – 2:13 pmThe public library is the best friend of business. In the coming months and years, I’ll be using this space to highlight library resources and services that can be of great use to the business community. To stay tuned, note the RSS feed at the bottom of the page. Once you are subscribed, any updates will automatically be delivered to you.
The first, and most powerful, service to mention is the Downtown Library’s reference staff. We have 12 reference staff members whose sole professional purpose is to help you find the information you need. We are not gurus, we don’t know everything, we haven’t read every single book in the world but we are remarkably good at finding quality information. We regularly run circles around Google or any other online search so if you aren’t finding what you were hoping to find, either call the reference desk at 444.5336 or contact us here.
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