Small is the New Big is a collection of various Godin blog posts so it really isn’t meant to be read as a straight-ahead narrative. In fact, Godin contradicts himself several times along the way but his overriding message is this: We live in an age where being big carries more liability than advantage. This is good news.

As a neo-Luddite, I’m constantly wondering if all our fabulous technology gives more advantage to the big and powerful or the small and… not powerful. While I’m still not convinced that advanced technology isn’t governed by trickle-down processes, Godin makes a good argument that big is starting to be at the mercy of the small. If so, I say hoozah! Or something like that.