Slogging through…

Thursday, September 18th, 2008

Marketing, in all its various forms, may be the best bet in weathering the current economic slowdown...

Posted in Small Business, marketing, recession | No Comments »

New Businesses in Spokane

Wednesday, March 12th, 2008

If your business would like to conduct business with other businesses, how do you find them?

Posted in marketing, new businesses | 1 Comment »

Demographics galore

Tuesday, February 12th, 2008

In the business world, current and accurate demographics are key.  And expensive.  Or so it was until the Library subscribed to a new database, Demographics Now. 

Posted in demographics, marketing | 2 Comments »

The Un-Tipping Point?

Saturday, February 2nd, 2008

Malcom Gladwell's The Tipping Point led marketers to focus on key, highly connected individuals to initiate a viral marketing campaign. In the latest issue of Fast Company magazine, marketing strategist Duncan Watts raises some questions about relying on Gladwell's "Influencers" to kick-start your marketing efforts.

Posted in marketing, viral marketing | No Comments »